Survey Services

A consumer survey will help you pin down your customers' likes, dislikes, and the areas of improvement.

For example,
What is the awareness of your product / service among the population.
What do they think about your product and its price?
How well is your staff doing on customer service, or
How well does your client success team understand the growing needs of your customers—and prospects?
Is there anything at all about the customer experience that turns off your customers?
You might even poll clients on why they stop doing business with you, how you might win them back, and how you can prevent customer losses in the future.

Empower your employees to meet milestones based on client needs. And,
if you're developing a new product or upgrading an existing one, customers can provide you with invaluable feedback about design and functionality.
Oftentimes, customers will shed light on problems that would have otherwise been missed.

So how do you begin….
Check what should be in your customer questionnaire, and
how should you get it in front of customers?
This depends on your goals, and what exactly you're trying to find out or improve.

New product development

Identify opportunities for new products by using a customer survey to see what expectations aren’t met by existing choices.

Customer loyalty

Surveys can help you discover your customers. They're your answer to knowing what you're doing right, what to keep doing, and what to start doing. Showing customers that you're listening goes a long way.

Improve the customer experience

Customer satisfaction surveys are a great tool to drive regular communication between you and your customers. They can act as a reminder that you’re there—and that you value their business. Making customer feedback part of your customer experience strategy can make a huge difference—and it doesn’t have to take much work.

Market research

Want to grow a new service area? Need to make sure your marketing is addressing the right consumer niche? Get to know potential target markets by first sending out an online survey to find out more about demographics, such as age, gender, income, hobbies, etc.

Establish performance goals

Now that you've got all of this great actionable data, you need to make sure feedback is implemented. Use customer feedback surveys to reach back out to customers and measure your progress over regular periods of time. Leverage what you've learned from this valuable data to rake in revenue and improve customer and employee satisfaction. Compare results over time to see how you’ve improved.

Get context for your survey results

Customer surveys are great for helping you make improvements to your product, services and more. But the feedback you collect is only half the story. You may think you’re doing well when it comes to customer loyalty, but your competitors could be doing even better--and capturing your customers in the process.

Get the report

Management reporting

Data from these questionnaires can also help managers identify key drivers and metrics they should track across departments and roles.

Tips for creating effective customer surveys

Ask, Listen, and Act. You may want to follow this for creating a good survey. In your questionnaire:

  • Be clear.
  • Be specific.
  • Ask as many questions as needed to understand the issue better.